Salesforce Marketing Cloud, Data Cloud & AI Consultant

Helping brands design scalable CRM systems, personalization strategies, and intelligent customer experiences.

Merve Ayan
Consultant

About

My work focuses on combining scalable architecture with human-centered experience design across Salesforce Marketing Cloud, Data Cloud, and omnichannel ecosystems.

I design CRM, personalization, and AI-driven customer experience systems that help brands create more connected and meaningful interactions.

Experience Across

Personalization

Omnichannel Experiences

CRM & AI Systems

6+ Years
in the Salesforce ecosystem

Merve Ayan
Consultant

About

My work focuses on combining scalable architecture with human-centered experience design across Salesforce Marketing Cloud, Data Cloud, and omnichannel ecosystems.

I design CRM, personalization, and AI-driven customer experience systems that help brands create more connected and meaningful interactions.

Experience Across

Personalization

Omnichannel Experiences

CRM & AI Systems

6+ Years
in the Salesforce
ecosystem

Merve Ayan
Consultant

About

My work focuses on combining scalable architecture with human-centered experience design across Salesforce Marketing Cloud, Data Cloud, and omnichannel ecosystems.

I design CRM, personalization, and AI-driven customer experience systems that help brands create more connected and meaningful interactions.

Experience Across

Personalization

Omnichannel Experiences

CRM & AI Systems

6+ Years
in the Salesforce ecosystem

Marketing Cloud Next

Data Cloud

Personalization

Agentforce

Selected Work

Examples of how I apply Salesforce, data, personalization, and AI to real customer experience challenges.

Selected Work

Examples of how I apply Salesforce, data, personalization, and AI to real customer experience challenges.

Retail Personalization

Designed end-to-end personalized retail journeys using Salesforce AI to improve engagement and conversion across channels.

AI Shopping Assistant

Created AI-powered shopping assistants for global brands, enhancing digital experiences with dynamic, real-time recommendations.

Journey Automation

Built scalable omnichannel journeys that connected data and channels for consistent communication and deeper insights.

Insights

CRM, AI & Experience

Get in Touch

About

Contact Me