Merve Ayan
Consultant
About Me
About Me
I work at the intersection of CRM architecture, personalization, and AI-driven customer experiences, helping brands design scalable systems that feel intelligent, connected, and human.
I work at the intersection of CRM architecture, personalization, and AI-driven customer experiences, helping brands design scalable systems that feel intelligent, connected, and human.
With experience across Salesforce Marketing Cloud, Data Cloud, and omnichannel engagement ecosystems, I focus on turning complex customer journeys into seamless and meaningful interactions.
With experience across Salesforce Marketing Cloud, Data Cloud, and omnichannel engagement ecosystems, I focus on turning complex customer journeys into seamless and meaningful interactions.
© 2024 Merve Ayan
All Rights Reserved
Merve Ayan
Senior Salesforce Consultant
Senior Salesforce Consultant
2022–Present
2022–Present
Senior Salesforce Consultant, INSPARK
Senior Salesforce Consultant,
INSPARK
• Technical lead on Marketing Cloud, Data Cloud, Agentforce, and Personalization projects• Designed scalable CRM and omnichannel engagement solutions• Led enterprise customer experience and AI-driven engagement initiatives
• Technical lead on Marketing Cloud, Data Cloud, Agentforce, and Personalization projects
• Designed scalable CRM and omnichannel engagement solutions
• Led enterprise customer experience and AI-driven engagement initiatives
2021–2022
2021–2022
Salesforce Consultant, Coredet
Salesforce Consultant,
Coredet
• Delivered Marketing Cloud, Sales Cloud, and Community Cloud solutions• Designed ETL processes and customer data architecture solutions• Led discovery sessions and scalable CRM implementations
• Delivered Marketing Cloud, Sales Cloud, and Community Cloud solutions
• Designed ETL processes and customer data architecture solutions
• Led discovery sessions and scalable CRM implementations
2020–2021
2020–2021
Data Engineer & BI Analyst, GroupM
Data Engineer & BI Analyst,
GroupM
• Built dashboards, reporting systems, and analytics visualizations• Supported enterprise marketing intelligence initiatives• Collaborated with internal teams and stakeholders
• Built dashboards, reporting systems, and analytics visualizations
• Supported enterprise marketing intelligence initiatives
• Collaborated with internal teams and stakeholders
Earlier experience includes digital marketing, SEO, SEM, and analytics-focused roles.
Earlier experience includes digital marketing, SEO, SEM, and analytics-focused roles.
Marketing Cloud
Marketing Cloud
Data Cloud
Data Cloud
Personalization
AI & CRM
AI & CRM
Expertise
Marketing Cloud
Data Cloud
Agentforce
Personalization